About the Company
Sportskeeda is a sports and esports news website, founded in 2009. The website has news, features, commentary and videos on sports like Cricket, Football, WWE, Tennis, NFL, NBA, and also video games such as Minecraft, Fortnite, PUBG,
Industry - Media, Tech, Gaming
Function - B2C
What my role looks like?
Team
I work across 3 pods with a total of 15 engineers, 2 designers, and 3 QAs.
I spend 70% of my time in the android pod, and the remaining 30% in the other two pods.
I lead the Android App product here at Sportskeeda.
The app has 1M+ downloads, a 4.3+ rating, and 100k+ MAU.
OKRs
Include increasing retention, engagement, and revenue
What I have achieved so far
Goal 1 - increase D28 retention
Activity
-
Researched and added the Fantasy section on the app.
-
Inside the Cricket Match Center, Fantasy users can look at tips and make their teams on other platforms.
-
Revamped the entire onboarding UI and logic.
Result - increase in retention from 14% to 24%
-
A significant increase was seen because even on the day when the Indian Cricket Team was not playing, there were other smaller leagues going on, and our fantasy users would still come on the app to look at tips.
-
First impressions matter and an onboarding with better UI/UX saw our week 1 retention numbers sky-rocket
Goal 3 - increase revenue
Activity
-
Worked with the ad-operations team to identify possible ad units on the app.
-
Worked with focus groups to understand user scrolling behavior.
-
Conducted user and market research to understand pain points of users with ads on mobile devices.
Result - increase in revenue by 200%
-
All the above activities helped us put ads at strategic places inside the app without affecting the user experience, which lead to a drastic rise in revenue .
Goal 2 - increase engagement
Activity
-
Designed the entire notifications system ground up.
-
Added the entire comments section on article and post pages.
-
Revamped the design on feed pages.
-
Added features such as polls and quizzes on the app.
Result - increase in average time spent by 21%
-
A mix of all the above activities led to an increase in the time spent by users on the app and an increase in interactions within our sports community.
Goal 4 - add a new business line
Activity
-
Researched and understood the nuances around content generation, and the need to provide fresh content every time the user opens the app.
-
Wrote the first PRD for adding social posts into the app and web feeds.
Result - increase in average time spent by 21%
-
Significantly fresher feed and an increase in engagement from users in the form of likes.
About the Company
Sportskeeda is a sports and esports news website, founded in 2009. The website has news, features, commentary and videos on sports like Cricket, Football, WWE, Tennis, NFL, NBA, and also video games such as Minecraft, Fortnite, PUBG,
Industry - Media, Tech, Gaming
Function - B2C
About the Company
Sportskeeda is a sports and esports news website, founded in 2009. The website has news, features, commentary and videos on sports like Cricket, Football, WWE, Tennis, NFL, NBA, and also video games such as Minecraft, Fortnite, PUBG,
Industry - Media, Tech, Gaming
Function - B2C
What I have achieved so far
Goal 1 - increase D28 retention
Activity
-
Researched and added the Fantasy section on the app.
-
Inside the Cricket Match Center, Fantasy users can look at tips and make their teams on other platforms.
-
Revamped the entire onboarding UI and logic.
Result - increase in retention from 14% to 24%
-
A significant increase was seen because even on the day when the Indian Cricket Team was not playing, there were other smaller leagues going on, and our fantasy users would still come on the app to look at tips.
-
First impressions matter and an onboarding with better UI/UX saw our week 1 retention numbers sky-rocket
Goal 3 - increase revenue
Activity
-
Worked with the ad-operations team to identify possible ad units on the app.
-
Worked with focus groups to understand user scrolling behavior.
-
Conducted user and market research to understand pain points of users with ads on mobile devices.
Result - increase in revenue by 200%
-
All the above activities helped us put ads at strategic places inside the app without affecting the user experience, which lead to a drastic rise in revenue .
Goal 2 - increase engagement
Activity
-
Designed the entire notifications system ground up.
-
Added the entire comments section on article and post pages.
-
Revamped the design on feed pages.
-
Added features such as polls and quizzes on the app.
Result - increase in average time spent by 21%
-
A mix of all the above activities led to an increase in the time spent by users on the app and an increase in interactions within our sports community.
Goal 4 - add a new business line
Activity
-
Researched and understood the nuances around content generation, and the need to provide fresh content every time the user opens the app.
-
Wrote the first PRD for adding social posts into the app and web feeds.
Result - increase in average time spent by 21%
-
Significantly fresher feed and an increase in engagement from users in the form of likes.
About the Company
Sportskeeda is a sports and esports news website, founded in 2009. The website has news, features, commentary and videos on sports like Cricket, Football, WWE, Tennis, NFL, NBA, and also video games such as Minecraft, Fortnite, PUBG,
Industry - Media, Tech, Gaming
Function - B2C
About the Company
Sportskeeda is a sports and esports news website, founded in 2009. The website has news, features, commentary and videos on sports like Cricket, Football, WWE, Tennis, NFL, NBA, and also video games such as Minecraft, Fortnite, PUBG,
Industry - Media, Tech, Gaming
Function - B2C
What I have achieved so far
Goal 1 - increase D28 retention
Activity
-
Researched and added the Fantasy section on the app.
-
Inside the Cricket Match Center, Fantasy users can look at tips and make their teams on other platforms.
-
Revamped the entire onboarding UI and logic.
Result - increase in retention from 14% to 24%
-
A significant increase was seen because even on the day when the Indian Cricket Team was not playing, there were other smaller leagues going on, and our fantasy users would still come on the app to look at tips.
-
First impressions matter and an onboarding with better UI/UX saw our week 1 retention numbers sky-rocket
Goal 2 - increase engagement
Activity
-
Designed the entire notifications system ground up.
-
Added the entire comments section on article and post pages.
-
Revamped the design on feed pages.
-
Added features such as polls and quizzes on the app.
Result - increase in average time spent by 21%
-
A mix of all the above activities led to an increase in the time spent by users on the app and an increase in interactions within our sports community.
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Fits All Team Sizes
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
This is a great space to write a long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide.